Our Commitment To New York Is Not New

For more than three decades, IMA has been devoted to one thing. Providing software solutions for Behavioral Healthcare EHR and Practice Management needs that meets New York States demanding requirements – as well as all the requirements of the federal government. NY State is undergoing rapid and dramatic change and we at IMA are committed to staying ahead of these changes and enhancements .                  

Our Behavioral healthcare software, called imaServe, is on the cutting edge of electronic health records software. It provides an interface that’s easy to use allowing providers to complete their documentation that is fully compliant with stated requirements faster than other applications in the marketplace.

We are committed to providing Behavioral Healthcare software that’s comprehensive, easy to install, use, and economical.

Other Services We Offer Include


Optimized Revenue Cycle Management: we maximize billing efficiency and recovery from Medicaid, Medicare, and Managed Care insurers-our agencies are seeing upwards of 95% reimbursement rates using our revenue cycle management tools.

Outsourced billing services: we provide cost efficiency, transparency and consistency in the billing process. When we perform this billing service, we assume the role of “user” instead of “system provider.” This enables our clients to begin using the e-billing and financial tracking operation immediately, even before acquiring a trained staff. It enables established clients to have a flawless process when a critical billing staff person leaves. We can provide crucial support until a replacement is trained and make sure billing and cash flow are not interrupted.

Meaningful Use consultation

To help your agency receive ARRA Stimulus Plan incentives. Customization of forms and modules that suit the particular requirements of your agency with regard to these benchmarks.

Customization of forms and modules

All forms used and modules can be customized to suit the particular needs of your agency.

Company Milestones

  • Jan 1990

    Release of IMAServe

    Release of IMAServe

    Generation 1-Linux-1990
    Generation 2-Windows-2007
    Generation 3 Web EHR-2015

  • Jan 2015

    ImaServe Web EHR

    ImaServe Web EHR

    ImaServe Web EHR -Launch of Web version of software

  • Jun 2016

    The Fund for Public Health in New York selects IMA Systems

    The Fund for Public Health in New York selects IMA Systems

    The Fund for Public Health in New York selects IMA Systems as a pre-qualified provider of HCBS compatible EHR

  • Sep 2016

    McSilver Institute partners with IMA

    McSilver Institute partners with IMA

    McSilver Institute partners with IMA to provide specialized reports to help agencies better administer Managed Medicaid

  • Oct 2016

    Qualified provider of HCBS compatible EHR

    Qualified provider of HCBS compatible EHR

    The Fund for Public Health in NY selects IMA as a qualified provider of HCBS compatible EHR

  • Nov 2017 - Present

    Development of features added to ImaServe Web

    Development of features added to ImaServe Web

    Development of features added to ImaServe Web with Interoperability with internal and external systems

Meet Our Leadership Team

Barry Samel


Barry runs our company which is a boutique company started by his father Michael Samel some 30 years ago. Barry has a Master’s degree in Information Technology from John Hopkins University and has spent his entire professional career designing software solutions for the Behavioral Health sector. He has a passion for creating simple solutions to complex problems and is deeply involved in the development of imaServe. He continues to take his vision for the software forward to create quality products that make our customers lives easier while adhering to rigorous standards.

Michael Samel

Founding Principal of IMA

Over 30 years ago Mike started this company with two of his colleagues from Bell System whom he worked for 10 years. IMA’s first project was a successful bid for the development and implementation of an MIS system for the Albany County Mental Health department. Now, more than three decades later, this same software, now called imaServe with many feature enhancements, remains their software in Behavioral Health and OASAS programs. Without this forethought, agencies would continue to utilize paper for their records keeping which can be very difficult to manage. As a result of this state-of-the art system he had created, agencies were able to more effectively manage, report, and get reimbursed for their client visits.

Georgeanne Biancarosa

Director of EHR Products and Support

Georgeanne’s role is to manage all aspects of IMA’s products and support services. She is the direct liaison to all of our customers. She provides a clinical perspective having been a clinical administrator prior to her tenure at IMA which spans over 20 years.  Her team consists of a Project Manager and the Help Desk who all work very closely with our agencies to meet their needs for training, customization, and use of our software. Georgeanne is dedicated to the delivering effective and meaningful solutions for our customers needs.

Carla Rose,  LCSW-R, MBA

Director of Business Development

Carla’s role is to expand our customer base and continually improve existing customer interactions and support with our team. Also, essential tasks of providing forward thinking for our agencies in taking them into the next phase of their records system. She directly connects with our customers and prospects to provide all that our software can do as well as how partnering with IMA will make their jobs easier. Carla comes to us from over 25 years as a Clinician as well as Sales and Sales Management in the medical field.